Monthly Archives: February 2015

International Ear Care Day 2015

February 26, 2015

International Ear Care Day

Make Listening Safe: Spread the Word

Prevention of blindness and deafness

International Ear Care Day is an annual advocacy event held on 3 March.

Designated at the First International Conference on Prevention and Rehabilitation of Hearing Impairment in Beijing, China in 2007, the Day aims to raise awareness and promote ear and hearing care across the world.

Each year, this Day addresses a specific theme and activities are carried out by WHO and its partners. In 2014, the theme was “Ear Care Can Avoid Hearing Loss”. This theme targeted all age groups and promoted hearing health through ear care. In conjunction with the Day, WHO released the report Multi-country assessment of national capacity to provide hearing care. Partners and countries across all regions hosted activities and events to mark the Day, including Bahrain, Bangladesh, China, Colombia, Democratic Republic of the Congo, Guatemala, Guinea, Indonesia, Kenya, Kuwait, Lesotho, Madagascar, Nicaragua, Nigeria, Peru, Qatar, Rwanda, Seychelles, Sri Lanka, Swaziland, United Republic of Tanzania and Zambia. In 2013 the theme was “Health Hearing, Happy Life – Hearing Health Care for Ageing People”. The Day was marked by the release of global data on the number of people with hearing loss.

In 2015, the theme for International Ear Care Day is ‘Make Listening Safe’. This theme will draw attention to the rising problem of noise-induced hearing loss. It raises the alarm that millions of teenagers and young people are at risk of hearing loss due to the unsafe use of personal audio devices, including smartphones, and exposure to damaging levels of sound at noisy entertainment venues such as nightclubs, bars and sporting events. It highlights that such recreational hearing loss has potentially devastating consequences for physical and mental health, education and employment. The following activities have been organized for the International Ear Care Day at WHO headquarters in Geneva, Switzerland:

Read Full Article

Please Spread the Word on Making Listening Safe.

We have included some Marketing Collaterals to spread the word; please download and share them.

ENGLISH BROCHURE

 ENGLISH POSTER

FRENCH BROCHURE

 FRENCH POSTER

SPANISH BROCHURE

 SPANISH POSTER

More assets can be found on the WHO website.

International Ear Care Day 2015

Thank you, the gift of giving

February 16, 2015

Giving Back to the Community

The picture below inspired me to write to you this month. I’m not blowing the company’s horn when I want to talk about giving back to the community. Why? Because there’s plenty of research to show that we are actually genetically predisposed to being our brother and sister’s keepers.  In fact, giving back, leaving the world a better place than we found it, is basic tenant of many of the world’s religions and philosophies.  At Custom Protect Ear is part of our mission statement.

Custom Protect Ear’s Mission Statement

Jeff-&-Howard-CPE-Our main way of giving back is to arm people with the tools to keep their hearing.   We try to do that while having as little impact on our planet as possible. Now please don’t misunderstand us.  We are not a charity.  We need to make money so we can keep doing this for another 40 years (yep we’re almost 40 years old – I wonder what that is in ear-years?). It is just that simply making money isn’t why we get up in the morning.   The WHY of ProtectEar is to arm people with the tools they need to save hearing. Learn more about dB Cares. 

OK back to the picture. Some years ago, we canvassed ProtectEar associates about what kind of helping we could do that they thought would be meaningful. After some discussion, helping those that were already trying to help themselves but just not able to manage seemed to resonate.  The Food Bank fits that description.  So does the community centre that charges based on ability to pay, and the summer camp that provides free camping experiences to children whose parent(s) are not able to pay.

I offer this to you in the hope that it will resonate with you. Do something for somebody to help them have a better day, week, month, life.

Warm Regards,

~ Jeffrey Goldberg,
President of Custom Protect Ear